Glass Express Midlands has announced its sponsorship of two local youth football teams as part of a wider commitment to supporting both its employees and the local community.
The initiative, which provides funding for Cradley Under-10s West and Netherton Colts Under-9s team kits and resources, directly benefits the families of Glass Express Midlands staff. Logistics Manager Sukhi Gill’s grandson plays for Netherton Colts Under-9s, while Technical Manager Kirsty Fortnam’s nephew plays for Cradley Under-10s West.
“This sponsorship isn’t just about football – it’s about recognising the people who make our business what it is,” said Managing Director Arun Photay. “When the opportunity came up to support teams connected to our own staff, it made perfect sense. We’re proud to be able to back the community and reward our team at the same time.”
Sukhi Gill commented, “It means a lot to see the company I have worked for for 11 years support something so close to home. Watching my grandson run onto the pitch in a kit with our logo on it was a proud moment – for both of us.”
Kirsty Fortnam added, “Seeing my nephew and his teammates kitted out thanks to Glass Express was a real joy. It’s great to know the business recognises how important these grassroots activities are for families like ours. The kids absolutely love it.”
And for Arun, the sponsorship has the potential to provide the children with additional life skills. “Grassroots sport plays a valuable role in children’s development”, he said. “It teaches them resilience, teamwork, and confidence. By supporting these teams, we’re investing not only in the future of young players but also in the wellbeing of our staff and their families.”
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