IronmongeryDirect, has announced the appointment of Dave Coulson as Managing Director. 

Dave has previously held the position of CEO at three well-known private equity-backed businesses, and Group Marketing Director for an AIM-listed food group of seven companies.

He spent 26 years’ working in the FMCG sector for blue chip companies including McCain Foods, Nestlé and Kellogg’s, coupled with significant experience developing multi-channel branded businesses. Dave is also a Fellow of the Chartered Institute of Marketing (CIM).

Dave said of his new role: “From a business mindset, this is a fantastic opportunity to apply all the skills I’ve learned in my previous roles as CEO/Managing Director to an already successful, well-respected company. From a personal perspective, I was impressed with the strong team at IronmongeryDirect and the people-focused approach of Manutan Group, which seemed like a great fit. I’m delighted to become a permanent member of the team and I look forward to helping drive the company through its next phase of growth.” 

Marco Verdonkschot, Chief Operating Officer at Manutan said: “We are pleased to welcome Dave to IronmongeryDirect. With his substantial experience in sales, marketing and management, he’s ideally placed to evolve the brand’s positioning and grow the company through innovative ideas and strategies. Dave will be a huge asset, helping to develop IronmongeryDirect’s market-leading range and aiding in its evolution and success.”

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