Conservatory Outlet retailer Hazlemere has invested £100,000 in opening a third showroom – and its first inside the M25 – in ‘affluent’ Ickenham.
The family-run company has seen sales rise despite tough trading conditions and is hoping that the launch of its third showroom will act as a geographic bridge between existing locations in High Wycombe and Welwyn Garden City.
“This is a really important move for the business and gives us an immediate footprint inside the M25,” explained Rachel Braham-Hill.
“Ickenham is very affluent, and we had noticed we had started to pick up customers from this area, even though they were travelling to our other locations.
“This made us eye a potential third site and, when this building came up, we jumped at the chance. It had been a home improvement showroom before but needed a lot of work, so we decided to rip everything out and refurbish it to exactly what we wanted.
Hazlemere turned to Loretto O’Donoghue to support the roll-out of the new showroom. Her family had previously owned a window and door firm that had been in Ickenham for more than three decades.
Loretto said: “I’m really pleased to be working with Hazlemere on this venture – it feels like I’m going back home to my roots.”
Hazlemere, which was formed by 1985 by father and son team George and Stuart Braham, has been part of the Conservatory Outlet since 2011.
