Yet more evidence of declining demand among fenestration companies has come from a survey showing only a quarter of businesses (26%) report an increase in the level of enquiries as against nearly two thirds (63%) a year ago.
At the same time, the number of those seeing a drop in demand post-pandemic has risen from 10% to 37%.
Alex Tremlett, operations manager at Insight Data which conducted the survey, said: “While this shows a lack of demand, it also reflects the current position of the consumer, with a cost-of-living crisis gripping all corners of the nation.
“It is worrying to see that there has been a significant drop in enquiry levels across the industry, with a post-pandemic boom seemingly having dissipated.”
The decrease in demand has also led to a decline in the amount of optimism surrounding sales, with an extra 21% of companies expecting them to dip over the next 12 months.
“Our market analysis essentially concludes that confidence in the market is much lower than 12 months ago,” Alex added.
“Due to lack of demand and rising costs, there is a high chance some businesses will make cutbacks to try and survive. But for companies who invest in product development as well as their sales and marketing, this could be avoided.
“This is because a sound sales and marketing strategy can help suppliers to overcome challenging times. We could even see many companies expand into other sectors, adapting their existing offering to increase the chances of success.
https://www.insightdata.co.uk/
