Marketing manager Bethaney Larkman said: “We are always looking for ways to improve the business and our service and often this acts as a driver for innovation and reinvention. So, today, we are proud to introduce an industry first – each colour leaf in our new fan book is embossed with the woodgrain definition of our doors. This makes them unique to us.”
Each fan book contains 31 colour leaves, representing Distinction’s standard and bespoke colour palette, plus white. The colours have been matched to the Distinction paint range and approved by the company’s paint supplier. The company adds that the stains do not feature.
She explained: “This is the most important factor in producing a colour fan book the accuracy of the colour representation “ I am pleased to say that we have such confidence that the fan book can be used as a B2B control sample in the factory as well as a B2C showroom sales tool.
“While the fan book may only be a sample, giving a snapshot of what we can deliver, it’s vital that it captures the superior finish often associated with our products – something which our customers frequently comment on.”
To complement the new fan book, Distinction Doors is also unveiling a new Colour Guide. A4 and printed on uncoated stock, the new Colour Guide is an essential extension to the company’s new-look product brochure.