Certass Trade Association has launched #FreshAirFeeling, a new ventilation awareness campaign via its dedicated consumer site.
#FreshAirFeeling is designed to fill the consumer education gap on the regulations around ventilation in home improvements. The digital campaign comprises tools with advice on what to do to get that #FreshAirFeeling, from considerations of things to install when undertaking home improvements, to simple actions homeowners can take today.
Certass TA has created a digital pack for installers to use across their platforms to spread the word about the importance of ventilating homes, including a video, a consumer guide, social media posts, graphics and GIFs.
The issue of ventilation has been brought into the spotlight since the new Approved Document F regulations came into force in June.
The statutory guidance from the Department for Levelling Up, Housing and Communities (DLUHC) explains that a well-ventilated property must have methods of: extracting water vapour and pollutants, supplying a minimum level of outdoor air for occupants health, quickly diluting indoor air pollutants and water vapour and minimising the entry of external air pollutants.
The document also lays out the numerous methods of achieving this level of ventilation, including the installation of windows with trickle vents, ensuring extraction systems are installed in kitchens and bathrooms, and the implementation of mechanical or whole-house ventilation systems. The #FreshAirFeeling campaign is based on the statutory guidance and simplified to assist the industry by targeting homeowners and improving their awareness of ventilating their homes.
Certass TA chair Jon Vanstone explained: “Many occupants already have the means of ventilating their living spaces and reducing the level of air pollutants and water vapour in their homes, by rapid ventilation methods such as regularly opening windows. But it is also vital to have background ventilation methods installed in homes in order to avoid the build-up of moisture and air pollutants to keep homes healthy.
“The key messages from Certass Trade Association and certifiedcompetent.co.uk are for occupants to keep their homes healthy for themselves and their families, by always ventilating their properties and ensuring they have the correct background ventilation in place when they have home improvements carried out.
“The pack has already received good feedback from our contacts in Government and we are in talks with our consumer advice partners to endorse the campaign across their own platforms to increase the reach to more UK homeowners.”
