Purplex will be showcasing the latest marketing techniques and technologies from its 105m² ‘Marketing Village’ stand.
The agency’s senior team will also be running a series of seminars outlining the tools and trends which will help companies to maintain momentum throughout 2022. This will include a daily slot from managing director Andrew Scott, who has acquired, built and sold several window companies over a 35-year career and now advises some of the biggest names in the industry.
Andrew said: “After an unprecedented two years, businesses will be facing more challenges as the market steadies and the supply chain and labour issues continue to bite. The purpose of the Marketing Village is to provide fabricators, installers and the wider fenestration market with valuable advice on how to navigate the changing landscape and create real growth.
“At Purplex we’re advising businesses to focus on their brand and reputation, and align sales, operations and marketing under one clear strategy – and I look forward to sharing my thoughts on how best to apply this.”
The Marketing Village will showcase the latest digital solutions for the fenestration industry, as well as trends in PR, social media, SEO, brands, video and more, he added.
