Insight Data says its nationwide fenestration database has now topped 20,000 decision-maker contacts working in13,800 fabricator and installer businesses.
Operations manager Alex Tremlett said: “While the number of fabricators and installers has continued to decline over the past few years, which is partly down to factors such as Brexit and the pandemic, the Insight research team has successfully managed to increase the number of decision maker contacts we hold. This means our clients have more opportunities to promote and sell their products and services than ever before.
“It’s taken a lot of work to track these contacts down, but by investing in our research team and technology we’ve managed to surpass the 20,000 milestone, which is a fantastic achievement for the team.”
As with all of Insight’s databases, the fenestration database is accessed through Salestracker, an online CRM platform with features including integration with Google Maps and an email marketing platform.
Salestracker has over 700 users, including systems companies, fabricators and component suppliers, all of which can use the data to create targeted marketing lists for email campaigns, direct mail, telesales and call lists for in-house sales teams.
