Apeer has put £100,000 behind a new TV advert showcasing its composite doors. The ‘More than a door’ advert runs for eight weeks across Channel 4, UTV, Sky Smart Ireland and video on demand channels, including ITV Hub and All 4. Viewers are directed to the Apeer website, where they can find approved stockists.
Running alongside Apeer’s current digital campaigns, the new TV ad targets upper middle-class homeowners: the 35-65 female demographic who have a keen interest in home improvements.
“We used Experian credit data to target lifestyles and income brackets,” said marketing manager Linda Tomb. “Past research and feedback has shown that it is still females who hold the sway when it comes to choosing home aesthetics and therefore which company and products a household ends up purchasing.
“We have run the ad on social media for a couple of months and it is working really well for us, so we wanted to also run it on TV. We’ve just increased our digital marketing budgets so both campaigns will run together to boost our lead generation for Apeer Trade Partners.”
Linda added. “We have big plans for more advertising in 2022 and this includes some exciting new developments for our award-winning Lumi frameless window and door range too.”
The ‘More than a door’ TV advert can be viewed online at: https://youtu.be/RMUbfAL34Mk