Direct Trade is gearing up for its most exciting FIT Show yet, showcasing a game-changing line-up of new and exclusive products at Stand M60 – and inviting installers across the UK to experience them first-hand.
At the forefront of the stand will be OMNIA, the revolutionary new double flush system by VEKA, featuring the stunning Feinstruktur foil finish – both exclusively available from VEKA. OMNIA has already been hailed as a breakthrough in the industry, offering a full suite of double flush windows and doors that gives installers the ability to complete an entire project with just one fully integrated system. PAS 24 tested with outstanding thermal performance, OMNIA combines high-spec engineering with unbeatable ease of installation.
Taking OMNIA to the next level is the introduction of Feinstruktur – a durable decorative foil that delivers the refined look of powder-coated aluminium, with all the practical benefits of a PVCu finish. Available in eight stylish shades, Feinstruktur is scratch-resistant, UV stable, repels fingerprints and dirt, and resists damage from chemicals and extreme temperatures. It’s a premium finish that brings both style and strength to any project.
Direct Trade will also be exhibiting the VEKA System 10 casement window featuring the new overhead vent solution – an innovation that removes the need for trickle vents in the window frame, enabling a cleaner finish. Fully compatible with all VEKA 70mm systems and available in VEKA’s complete stocked colour range, it’s a smart, installer-friendly development that doesn’t compromise on performance.
On the stand, Direct Trade will also be showcasing the new Heritage range and rebated sash range by Stellar. Both systems are PAS 24 tested, Secure by Design compliant, and meets Part L regulations with 28mm double glazing. Its slim sightlines, QUALICOAT Seaside specification coating, and availability in both standard and Heritage variants make it a must-see for aluminium installers.
Mark Powell, Sales Director at Direct Trade (Yorkshire) Ltd, commented:
“We’re really excited for FIT Show 2025. It’s the perfect opportunity to demonstrate how our product offering has evolved – not just in terms of breadth, but in the quality and innovation we’re bringing to market. From OMNIA and Feinstruktur to our latest aluminium and ventilation solutions, we’ve built our range to help installers grow their business and stay ahead of the curve.”
