Leads 2 Trade has appointed Rob Brown as National Sales Manager as part of a restructuring of its sales operation.
Andy Royle, co-founder and director, explained: “We have restructured the sales team from business development and account manager positions to create four area sales manager positions, whose job will be to recruit new members and manage and retain them thereafter.
“We needed a figurehead for the sales department and Rob will manage the team with the intention of strengthening the network for all the home improvement market verticals we supply too and to further drive home the premium lead platforms we have launched this year.
“Rob has huge lead generation experience and has worked at both client and agency ends managing sales teams, so we are looking forward to him hitting the ground running.”
Having previously worked predominantly around the financial sectors, Rob has experience in buying and selling leads on a per-lead basis.
Rob said: “The culture of the company is what I’m used to and as soon as I spoke to Andy I knew Leads 2 Trade was the perfect fit.
“Selling a lead at the right price and making sure it works for whoever the buyer is, the process and the mechanics of lead generation don’t change – it’s about what it costs to generate a lead, the value of it, and how you achieve an acceptable cost of sale from it.”
https://leads2trade.co.uk/about/premium-leads/
