The Consultancy, part of BM Group, has helped Future Products transform its online presence with a new website and new online ordering functionality.
After a management buyout in 2023, the Mansfield based manufacturer and supplier of composite and upvc doors wanted to update its online presence to launch its new brand and reflect new business objectives and opportunities.
Future Products had partnered with The Consultancy previously on online ordering software for their range of GRP doors and had been impressed by the level of service and expertise.
Stuart Bower, Managing Director of Future Products, explained: “We had a variety of websites before promoting different products in our range. But, after the buyout, decided to consolidate them all into one new online platform to provide a better user experience and more options for consumer lead generation and online ordering.
“The Consultancy stood out from other digital suppliers because they could offer us all the stylish design and innovative interactive features we wanted, but crucially also the technical capabilities to develop bespoke door designers and online ordering systems for us mapped seamlessly into our Evolution manufacturing software.
Katherine Lowbridge, Customer Service Manager at Future Products, said: “What they have delivered is impressive. We have received lots of positive feedback from customers on the visual appeal and professionalism of the design, as well as on the ease of navigation. Customers particularly like the bespoke door designers that The Consultancy has created for our Solidcore composite, GRP, FD30 fire doors, French and stable doors, and many have commented on how much time they are saving thanks to the simplicity of the registration and design process.”
Stuart Bower added: “We wanted customers to be able to browse our entire product range more easily and directly interact with us in new and innovative ways. We also wanted our online presence to work much harder in communicating our core values of quality, integrity and professionalism, and the team at The Consultancy has helped us to achieve all of that.
“We feel we are at the very forefront of digital trends in this industry now and have even hired a marketing expert to manage our digital channels and create further content aligned with the new website.”
Peter Lancaster, Senior Creative at The Consultancy added: “Future Products is benefiting not just from the enhanced usability of the mobile friendly website, but also from the fact that the Tranquility online ordering system is now fully integrated on all five of Future Products’ door ranges and mapped into Evolution.”
https://www.theconsultancy.co.uk/portfolio-future.php and https://futureproductsltd.com/
