Silka passed its target of 30 recruits after launching its Silkaselect trade partnership at the Silverstone Centre and Manchester’s Concorde Conference Centre

Installers from all over the UK were told the collaboration can futureproof their business and offer standout support in selling its range of aluminium windows and doors. Guests gathering trackside at Silverstone and beneath the wings of Concorde to browse the range, listen to information and insight from Silka’s core team and were encouraged to offer feedback and opinions, which they were told is a fundamental part of the Silkaselect concept.

One recruit, Mike Adderly of The Window Centre, Solihull, said: “Our clients are coming to us with a wish list that, at the moment, we are struggling to supply. I’ve realised how important it is to take a range of products back to our showroom that will help us obtain lower U-values for clients.” 

Companies were also asked to pledge their commitment as a Silkaselect trade partner by holding up a card declaring “We’re In!” at any point during the proceedings.

CEO Asa McGillian concluded: “We’re blown away by the sea of “We’re Ins” we’ve seen in response to the Silkaselect trade partnership. It’s been great talking to such respected installers and to see them so engaged in what we are offering, which we truly believe is unique.

“Our target of 30 partners has been surpassed, which means we now have an inspiring, active community joining us on the journey to deliver future homes, today.”

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