Conservatory Outlet has launched ‘Social Media Socials’, a training and development programme to support members running their SM channels.
Participants will be involved in roundtable discussions, share best practices, undertake tailored training sessions and network with members from other businesses across the UK.
The first virtual meeting was held on 25th August, with representatives from the majority of group’s retail network in attendance.
Topics covered in the opening session included design principles, branding, emerging trends and idea generation.
Further training sessions are scheduled monthly throughout the rest of the year and into 2024 and will continue to feature a mixture of open forums and specialist training modules.
Group marketing director Karen Clough said: “In our industry, you can’t stand still. We want to help our customers build their brand and provide them with the support to do so.”
“One of the key reasons why installers choose to work with Conservatory Outlet is the wealth of marketing knowledge, support and guidance that we can provide. Social media and the wider marketing landscape are constantly evolving. It’s important for us and our customers to stay a step ahead.”
Siobhan Bird of Highlands-based retailer and installer ERG was one of those attending the first session. She said: “The session was incredibly useful. It’s great to have the opportunity to discuss ideas with people in a similar position to me and learn how to continuously improve our presence on a variety of different social channels.
“The fact that Conservatory Outlet offers extra training and support like this is a real benefit to myself and ERG.”