A new approach

Even before Safestyle found itself with a disruptive me-too rival in the form of Mitu Misra’s Safeglaze, many saw it as a bit of a throwback to the past with practices such as cold-calling and doorstepping taking up such a large part of its marketing mix while major national competitors were taking an altogether more forward-looking approach.

Now however, we hear that the man credited with shaping the marketing of both Anglian and Everest is to head its marketing and those who know both him and his new employer believe it may mark a seismic shift in the way it goes about things. Also, with a new TV campaign about the reach our screens, they say it might not be long before we start seeing the difference.
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However, we won’t have to wait even that long until the undisputed high-point in the industry’s social calendar when we meet on Friday at the London Hilton on Park Lane for the G18 Awards. Read Story

See you there,

Chris Church Editor

Please send all your news stories to news@the-glazine.com

This Week's News

Troughton re-emerges as Safestyle marketing chief

Safestyle has named former Everest and Anglian marketing chief Martin Troughton as its Marketing Director in a move seen as a major element of the company’s turnaround.

Troughton, who left Everest in June in what he himself described as ‘bizarre circumstances’ this week announced on social media: “I am proud to join a resurgent Safestyle PLC to help write a new chapter in their success story. Ready to use all my experience to build an even better business for the benefit of new colleagues, partners, customers and this time, shareholders.”

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‘No change’ with
EWS acquisition

Hadley Group, global manufacturer of steel components to the construction industry, has announced the acquisition of EWS (Manufacturing) Ltd, producer of steel window and door reinforcements.

Stewart Towe, CEO of Hadley Group, said of EWS: “The company greatly complements our wide range of value added construction products. We look forward to supporting EWS as they continue to progress in the markets they serve.

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And the winner is…

What a vintage year this has been for the fenestration industry. And now, the 15th year of the G-Awards is set to reward all those who have made it great, in front of an audience of 600-plus at the G18 gala dinner and awards evening this Friday.

“Fifteen years in and the line-up of finalists is as strong as ever,” said organiser Tony Higgin. “There has been so much going on in the industry this year, in new products and initiatives as well as major changes to the competitive landscape and this is the opportunity for all those who have played their part in shaping the industry to be recognised in front of their peers.

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Fire door brand back

Distinction Doors has announced that it has resumed sales of its GRP fire door blanks and prepped fire doors following the self-imposed industry-wide ban which resulted from the Grenfell Tower Inquiry investigations and subsequent bi-lateral testing for the Ministry of Housing, Communities and Local Government.

CEO Andrew Fowlds said: “It has been incredibly encouraging to see how well our industry has come together throughout this uncertain period and continues to do so as the Association of Composite Door Manufacturers carries on working with the MHCLG to now address the wider issues associated with the recent fire door changes.

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We Have Email

From: Adrian Simpson,
Director of Policy, DGCOS

DGCOS is often asked by its members about issues surrounding the Consumer Contract Regulations, and as such wanted to take the opportunity to remind the broader market about the routes to compliance.

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