Busy housebuilders who want to buy

“Britain’s leading housebuilders have been badly hit by the credit crunch, but many are still busy,” says Windowbase General Manager, Neil Parsonson. “Many small to medium sized builders and developers are doing well and parts of larger housebuilders are busy. Specialist developers also seem to be much less affected. That’s good news if you know how to contact them, with an up-to-date and comprehensive database.

“Most housebuilder and developer databases are poor and of little use for winning new business because they’re not comprehensive, or accurate. Since the credit crunch, many are now out of date,” continues Neil. “Windowbase works hard to get reliable, fresh data so customers can home in on active builders and developers. We’ve seen a surge of interest in our housebuilders database, particularly from those interested in smaller developers, such as those building less than a hundred homes a year. These companies tend to build more individual properties, which often have a greater number of windows than average.

“Windowbase has details of over 5,500 decision-makers at 4,000 housebuilders and has just completed a major update,” explains Neil, “making it the UK’s largest and most accurate source of housebuilder prospect information. Records can be segmented by the number of homes built, enabling users to target direct mail effectively, and decision makers are identified. If you didn’t know better it would be easy to write off the housing market. Well known and larger builders in particular are having a tough time but others still need windows and doors. Smaller builders have become a more attractive proposition and their volumes add up to a sizable market. In both cases you need to know who they are and who makes purchase decisions. Windowbase has the answers.”

For more information visit www.windowbase.info, or call Neil Parsonson on 01453 845717.