Making marketing work

K2 Conservatories has built an enviable reputation for its marketing and branding and this has been extended to a comprehensive package for its fabricators and installers that’s designed to increase leads and close more sales.

Given the average ticket price for a conservatory, installers need to be confident that any consumer brochure reflects this value. K2’s Conservatory Living brochure is a 32 page lifestyle guide that includes conservatory styles, building and planning regulations, accessories, glazing options, the installation process and even 10 top tips for choosing a conservatory. The main brochure is also supported by a smaller mini-brochure and an A1 lifestyle poster.

In addition to the brochures and poster, K2 offers a range of product samples that includes sample cases and mini roofs for both the main K2 conservatory roof system and the new aluminium one, which is becoming increasingly popular. These provide tangible evidence of the impressive design and structural integrity of both systems in a branded carrying bag.

For those installation companies with a show site, then K2 offers a support programme which includes literature, product samples, training and K2 showroom roofs. This is a comprehensive offering providing the installer with everything needed to help grow their business, it’s very much a partnership programme.

Mike Jackson, group marketing director at K2 comments: “We continue to invest in our customers whatever the economic climate, as they can really benefit from our support at a time when other companies may be reluctant to invest in their own customers. It’s important for systems companies to work with their customers in the longer term and not just look to cut their levels of support in the short term. Our marketing support is making a real difference to our customers especially as we can customize many of the support items and that’s one of the reasons why we are taking market share.”