Eurocell adds another string to its bow in East London

Eurocell Building Plastics, one of the UK’s fastest growing national chains of building plastics outlets for trade and DIY customers, has opened its latest branch in Bow, East London.

Easily accessible and within minutes of the main A12 and A13 roads that run through this part of London, the new branch will provide quick and convenient access for customers in the area.

Bow was the ideal site for Eurocell’s new branch because of its central location close to Stratford, Bethnal Green, White Chapel and West Ham. For customers wishing to avoid the traffic, Bow offers next day delivery which, when combined with the other Eurocell branches strategically located around the M25, provides complete coverage across the whole of East London.

Warren Haworth, Eurocell Building Plastics Southern Divisional Manager, explains: “There is a huge amount of building work in East London, mainly because of the 2012 Olympics as well as all the housing regeneration that is occurring. Our new branch will become an invaluable resource for contractors working on these projects.”

Eurocell Building Plastics manufactures the majority of products offered though its 90 plus branch network. This gives the company complete control over its supply chain, ensuring consistent quality levels as well as some of the best service levels in the industry.

Control over the supply chain also ensures costs are kept down to offer real value for money for customers. In an increasingly tough market, these commercial advantages gained by builders, contractors and installers, who source from Eurocell branches, is giving them a much better chance of winning new business.

Prior to the opening of Bow, customers had to travel to one of the Eurocell branches close to the M25 towards the outskirts of London, located at Enfield, Romford and Dartford. Warren Haworth continues: “This is our first branch opening within the inner London area and demonstrates our commitment to the region in providing customers with the best possible service and availability.”

East London is currently undergoing a regeneration of its housing stock due to a huge capital investment programme assigned to the area. The 2012 Games are creating a large amount of work, including new sports venues and the development of over 3,300 new homes, as part of the Olympic Village.

Customers who wish to take advantage of the extensive range of products and great price deals can visit the Eurocell’s Bow branch at: Unit 8, Crescent Court Business Centre, North Crescent, Cody Road, London E16 4TG.

Alternatively, call the branch on 0207 511 4850, or visit www.rooflineonline.co.uk to arrange delivery (all orders over £50 ex vat are delivered free of charge).