Seven shortlistings
31st October 2017

Aluminium systems company REYNAERS has gained a record seven nominations at the Construction Marketing Awards 2017.

‘Any Space Transformed’, a promotional campaign that applies aluminium systems from Reynaers to well-known landmarks such as the Colosseum, the Eiffel Tower, Stonehenge and Tower Bridge, has been shortlisted for Best Use of Advertising and Best Mid-Range Budget Campaign.

The campaign, which has also been shortlisted in the ‘Promotional Campaign of the Year - Trade’ category at the 2017 G Awards, forms part of Reynaers’ marketing activity targeted towards architects. Any Space Transformed is supported by The View – Design Transformed, a research-based white paper that explores how architectural technologies such as CAD, BIM and virtual reality are transforming how buildings are designed.

The white paper, created by and entered into the CMA Awards by Mobas, Reynaers’ UK PR, Social Media and Design agency, has been shortlisted in the Best Use of Research and Insight and Best Use of Content Marketing categories.

The company has also run a series of events, R-Cuisine, which has been nominated in the Best Use of Events & Live Marketing category, and has earned nominations in the Strategic Planning & Management and Best Branding & Positioning categories following its launch to the Trade market earlier this year.

Marketing manager Rebecca Cope said: “We’ve already seen fantastic results from our marketing activity this year and it’s a testament to the quality of strategy and implementation that we’ve been nominated in seven awards – our highest number ever.”

This year’s Gala Award Dinner will be held on 30th November at the Radisson Blu Portman Hotel, London.
www.reynaers.co.uk/en-UK