App release brought forward
31st March 2020

The planned launch of a new double-glazing smartphone pricing app, Double Glazing App by VIRTAPE has been brought forward as a result of the current crisis and the company says it will waive the monthly licence fee for the app for the duration of the Covid-19 outbreak.

MD John Cohen explained: “We want to provide practical help to fenestration businesses large and small when they need it so have decided to drop the monthly minimum fee for the duration of the coronavirus outbreak, no questions asked.

“This means as an installer you only pay when you have a consumer using the app to get your prices. We will run on a month to month agreement so there are no long-term commitments and will provide Double Glazing App marketing assets free to help boost website lead generation.”

Virtape and sister company Leads 2 Trade have been working on the app since 2017.
“We designed the app to help installers get more enquiries and better conversion rates from their existing web visitors and were just about to start with four businesses to test the marketing messages ahead of the scheduled launch,” said John.

“But because people are aware of what we have developed, in the last week we have been asked if we can provide the app to cope with situations where consumers want to buy windows and doors but do not want to bring salespeople into their home, making sales difficult.

“And, while it hasn’t been developed as a contingency plan for an emergency such as this, with companies looking at their options should the traditional way of sending a rep to the home reduce, the ability to price a prospect without any face to face time may become hugely important in the near future, for both installers and consumers.”

 “We are prioritising Leads 2 Trade members first before opening it up to other installers and we can get an installer set up in two days as long as they work with us and provide the things we need,” added John.

www.doubleglazingapp.co.uk/smartphone-quotes