Ollie the redundant guard dog leads summer security push
31st July 2018

A seven-week social media campaign has been launched by Avocet Hardware to help homeowners beat the summer spike in home thefts.

Leading the campaign is the Ollie, a guard dog who finds himself with time on his hands because his owners have fitted their home with the company’s locks, backed by the warning that burglaries increase by 10% and outdoor thefts by 40% during the summer school holidays.

Meanwhile, a recent Office for National Statistics crime survey for England and Wales reported that 92% of all domestic burglary in a dwelling is committed through the front or back door; 52% and 40% respectively.

Marketing manager Derrick Purvis said: “The school holidays is a busy time for burglars as many houses are left empty when people head off for a getaway. Throw in the light nights and warmer weather and it’s no wonder there’s an increase in break-ins.

“We want people to enjoy their summer holidays without worrying about their home, which is why we are running a campaign that will tell people exactly what they need to do to keep their homes secure all summer long.”

As part of the campaign, Avocet will be introducing Ollie the redundant guard – a cartoon character who has taken to travel having had his day job ruined by the installation of the company’s ABS locks throughout his owners’ home.

“We had great fun coming up with Ollie, and have a whole host of different characters lined up for later in the year,” continued Derrick. “Ollie is also going to be the face of a series of weekly competitions that will give homeowners across the UK the chance to have their home given a complete ABS upgrade.”

https://www.facebook.com/abs.secure
www.avocet-hardware.co.uk