New image
31st January 2012
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Network Veka has begun 2012 with a new brand identity for its corporate, advertising and marketing material.
Headed by a new logo strapline ‘Raising standards, installing trust’, the new styling is based on extensive research among members, customers and the trade, resulting in “an engaging visual identity emphasising a brand that has a clear set of values – trustworthy, quality, authoritative and empowering,” according to Network Veka MD John Ogilvie.
“In this highly fragmented market, there was a clear need for us to deliver a concise brand positioning allowing us to determine, and own, a unique territory, generating a point of differentiation to continue to deliver value to customers both trade and consumer,” he said.
“Our brand is much more than just a logo. It is our reputation and needs to represent everything Network Veka stands for.
“Many of the benefits our members enjoy are probably out of reach of other organisations; from our competent persons scheme and unique insurance-backed guarantees to bespoke literature ranges and advertising budgets, to name just a few.”
Accompanying the new image will be a new photography style that shows Network Veka members interacting with customers in a more real and approachable way.
The new styling will appear across the range of brochures and other literature, including members’ own bespoke material, as well as consumer advertising.
www.networkveka.co.uk
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