Marketing spend halved

Family run windows business, Extra Windows, has recorded a 40% growth in sales over the last year, halved its marketing costs and seen its conversion rate grow to securing sales with between 55%-60% of clients visited, all from leads generated online.

Working with online leads generators, leads2trade, Extra Windows has left local advertising and embraced the new opportunities the online arena can offer tradesmen. A trade supplier and installer for quality windows, doors, conservatories, PVC-U roofline products, block paved drives, paths and patios, Extra Windows has ambitious plans in place for the next year, working with leads2trade in its bid to grow by a further 25%.

Benefits are also being seen through leads2trade's new appointment booking service which rids Extra Windows of potential rejection problems for uncontactable leads. The leads generated by leads2trade have helped Extra Windows consider expanding and launching new products as it has been proved that there is a gap in the marketplace for them.

leads2trade director, John Cohen said: “It is fantastic to hear of such success stories from our clients, especially Extra Windows as they were one of our first. We know, and Extra Windows knows, that generating leads online is a cost-effective way to increase sales and we are looking forward to more companies realising this and working with them over the coming months to help them grow their businesses.”

Picture: John Cohen

www.leads2trade.co.uk
www.extrawindows.co.uk