Big mail out

CR Laurence Company has just completed its biggest catalogue mailing ever.

More than 200,000 catalogues, alone or in assortments, have been sent to CRL customers in the United States and Canada. Included were almost 50,000 copies of the new CRL73 Tools, Machinery, and Equipment Catalogue. This almost 700-page full-color hardbound ‘Master Catalog’ features our complete assortment of hand and power tools, machinery and shop equipment for the glass professionals industries that CRL serves.

CRL architectural customers were shipped the AH11 Architectural Hardware Catalogue and the HR11 Architectural Railings Catalogue. These full colour editions bring architects and designers over 800 pages of modern hardware for the glass and building trades.

Many customers also received CRL Master and Specialty Catalogues geared towards their businesses, and over 40,000 CRL accounts will receive the new User’s Guide for the Online Catalogue at crlaurence.com.

This massive project emanated from CRL Corporate Headquarters in Los Angeles, California, and the catalogues were shipped to customers in every state and province throughout the United States and Canada. CRL makes catalogues available to established businesses and institutions.

Following the North American mailings, CRL will be repeating the activity to all its European customers this autumn, pushing the numbers to approximately quarter-of-a-million catalogues mailed this year.

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