30th July 2019
FENSA has followed its ongoing TV advertising campaign by producing a suite of videos aimed at helping homeowners make the right choice of replacement windows and doors.
It aims to raise consumer awareness of the Fensa certificate, and the importance of choosing a Fensa Approved Installer to carry out work. The creators of the original campaign, which featured a pencil drawn animation of a Fensa Approved Installer going about his work, have blended a mix of advice and information, including ‘How to Find an Installer You Can Trust’, ‘Why Choose a Fensa Approved Installer’ and ‘Five Essential Questions to Ask Your Installer’.
The videos encourage homeowners to ask questions like, ‘Will my installation be energy efficient?’ It is vital that consumers understand that energy ratings such as the BFRC rainbow labels are useful tools for comparing the energy efficiency of windows and doors, especially in the context of improving carbon emissions and saving money on energy bills. They also expand on regulatory requirements and consumer protections available when replacing windows and doors.
Chris Beedel, Fensa director of membership, said: “There’s so much more to installing windows and doors than most people realise. A referral from a friend or a reassuring website isn’t enough. Homeowners need to ask the right questions before appointing an installer to protect themselves – physically, legally, and financially.
“Ultimately however, there’s only one question homeowners need to ask: ‘Will I get a Fensa certificate afterwards?’ as this is all the proof they will need that the installation company’s work will be compliant, energy efficient and accompanied by an insurance backed guarantee.”