Weekly Email News for the Glass, Glazing & Fenestration Industries

Now, itís Hurst
29th January 2019

Hurst Plastics has unveiled a major re-branding including the simplified ‘punchier’ name HURST and a new identity backed by a new suite of marketing materials and IT resources.

Marketing Manager Hayley Barker explained: “This launch marks the beginning of what will be a pivotal year for Hurst as we embark on another period of rapid growth. We have a punchier name and a fresh new look, but our core company values remain the same – they are the trademark of Hurst.

“We are never afraid to invest at Hurst and this is the biggest branding exercise that we’ve ever undertaken in the history of the business. Our new identity will elevate Hurst to a new level and help us engage with a wider audience, especially homeowners who are increasingly asking for a Hurst door by name. This is just the start though and we can’t wait to share plenty more Hurst innovations over the coming months.”

The re-brand follows a £650,000 investment into new machinery and delivery vehicles. Hurst also recently expanded its customer service and order processing teams to support its field sales team and grow its customer base by 25%.

Hurst is now set to introduce a string of new resources, which will include a suite of marketing materials and IT solutions.

www.hurst-plastics.co.uk

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