LOCKED DOWN PRICES BUCK INFLATION TREND
28th October 2014

IronmongeryDirect, online and mail order supplier of ironmongery products to the trade, has announced that it is bucking the sector’s inflationary trend, having kept its average prices flat since 2009.

Research by the Department of Business Innovation and Skills reveals that the average prices of builder’s ironmongery has risen by 20% over the last two years. This is against a backdrop of a 17.4% average rise in all construction materials since 2009.

Despite this trend, IronmongeryDirect has announced that its average prices haven’t increased since 2009 across its full range of products.

IronmongeryDirect, which supplies over 14,500 different products to the trade, reports that it has been able to keep prices low thanks to building strong relationships and driving efficiency with suppliers.

Wayne Lysaght-Mason, managing director at IronmongeryDirect, said: “We recognise the inflationary pressures that have been squeezing the profit margins of our customers and have made it a priority to keep prices as low as possible.
“As we have grown, we have sought to build good relationships with suppliers and pass on the benefits to our
customers by resisting the inflation that exists elsewhere in the sector.  We believe this is a crucial part of our service to our loyal customers.

“As well as improving prices for customers, we have also introduced other benefits such as a minimum five year guarantee on all products in our range, free returns, free next day delivery on all orders over £45 and earlier opening times for our contact centre to align with the needs of tradesmen.”

IronmongeryDirect has just released its new autumn catalogue with price cuts on over 700 products and prices locked down on 13,000 items so tradesmen can continue to get the best deals on the items they need to get the job done.

www.ironmongerydirect.co.uk/