Carl F Groupco appoints Sales Director
28th July 2015

Paul Simpson has been appointed Sales Director of CARL F GROUPCO.

In his previous post as Sales Director for Birchwood Price Tools (BPT), part of the Travis Perkins group, Paul developed a number of major brands including Scruffs, Defender and Rhino: while leading a successful team, turnover during his 18 years employment with BPT increased from £3m to £50m.

Paul will be active in working with the sales team to support the company’s ambitious plans for continued growth and market development. He said of his appointment: “The commitment to service at Carl F Groupco is nothing short of phenomenal: the whole company is engaged, each  and every member of staff pulls out all the stops to supply full delivery orders placed before 4pm next day. I can honestly say that I have never witnessed this passion for performance from a supplier organisation.

“The sales team is a significant asset to the organisation – with six members of staff in double digit years of service, product knowledge is extensive but enthusiasm hasn’t waned. Like the rest of the company, the sales team is highly responsive - they go the extra mile providing guidance and support to customers.”

Paul heads a sales team of 14 people including field personnel, internal sales and Product Managers. Activities
encompass Carl F Groupco’s hardware sales and Carl F direct, the organisation’s specialist tools and accessories division.

www.carlfgroupco.co.uk