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Don’t ignore the builders – Insight Data
28th July 2015

Glazing industry suppliers have been warned not to miss out on the growing market potential of targeting local builders.
The warning, from Insight Data, echoes its Industry report last month http://www.the-glazine.com/archive/glaz658.html which showed that ‘builder-installers’ now outnumber traditional window installers by almost two to one, and trade counters – one of their biggest sources of windows and doors – grew by 44 outlets to 816 last year.

Local builders now account for a significant proportion of the windows and doors that are installed in UK households, along with a large slice of the glazed extension and bespoke conservatory market. Yet many suppliers are ignoring this highly lucrative revenue stream.

Helen Costeloe-Hughes, Commercial Director at Insight Data explained: “The days of builders buying the odd window or door for a kitchen extension are history. Today builders are actively promoting themselves as double glazing installers and general home improvement specialists. Some of them are installing as many frames as traditional window companies. Their building skills also make them ideal suppliers for bespoke glazed extensions and orangeries.”
Insight Data says that over the last three years, it has developed the only comprehensive database of local builders in the UK, outlining the type of projects carried out by builders such as windows/doors, extensions and new-build, and provides key contact details.

With 23,000 firms - compared to just 12,500 traditional window companies, many suppliers are already taking advantage of this growing market. Some companies are targeting builders directly, while others are adopting a ‘pull through’ strategy, generating builder sales leads and passing them to their trade network. There is also a growing move of component suppliers such as systems companies, sealant and fixing suppliers, and hardware companies to engage with builders to create brand awareness.

www.insightdata.co.uk

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