Importance of colour
Freefoam Plastics, the market leader in roofline colour choice and technology, has reported that sales of its coloured roofline products continue to increase significantly in all geographic markets including the UK, Ireland and mainland Europe. This growth reflects the fact that 77% of the market now believes offering a colour range is important, while almost 50% of the market believes it is extremely important (up from 37% in 2007).
The February 2009 Roofline Quarterly Trends Report, researched and published on behalf of Freefoam by Rigby Research, contains the most recent data outlined above. As the market becomes increasingly competitive it is important to stand out from the crowd and Freefoam has achieved this through continuous innovation.
Brendan Hyland, marketing manager, said: “Freefoam invested heavily in research and development to develop state-of-the-art colour technology for its roofline production facilities. This investment has now paid dividends enabling Freefoam to offer a market-leading range of colours and a colour-matching service for special projects. As more and more homeowners and developers want to differentiate their properties every day, installing coloured roofline products is a convenient, attractive and relatively inexpensive way to achieve that.”
