GRAND DESIGNS FOR MODUS
27th May 2014

Eurocell has followed up the announcement of its innovative Modus system with the news of a major competition in August’s Grand Designs magazine.

The full page competition will help drive awareness of Modus with consumers, which will ultimately benefit Modus fabricators.

Appearing in Grand Design’s August issue, it will give one lucky reader the chance to win a full set of A-rated Modus windows, worth around £7,000 to the winner. The competition will run from 10 July.

With a circulation of around 30,000 and as many visiting the Grand Design website, combined with a Eurocell marketing support programme, the competition is expected to reach well over 100,000 homeowners in the market for making improvements.

Appearing in the leading self-build and home improvement title will create a platform for further consumer-focused communications aimed at generating awareness of the new profile system.

“Competitions are an excellent way of communicating the benefits of Modus directly to our customers’ target market,” said Chris Coxon, Head of Marketing at Eurocell.

He added: “The level of interest generated is usually very strong and we will be looking to maintain communications with entrants, who are all potential customers, over the long-term.”

As well as appearing in Grand Design magazine, the competition will be supported through an ongoing marketing and social media programme as well as listings on dedicated competition websites.

www.modus75.co.uk.