DEATH OF THE QR CODE?
27th May 2014

Composite door pioneer, Solidor, have just launched what they believe is the glazing industry’s first Augmented Reality (AR) app, to present three different corporate videos from a mobile phone or tablet and believe it could be the demise of the QR code.

Augmented Reality, or AR, is about hidden content, usually behind a marker on a page or on film. A downloaded software app needs to be installed on a device such as a mobile phone or tablet and used in a steady position to identify and analyse a marker in a near identical way that we recognise QR codes.

Solidor has launched their exciting new AR app to give customers additional interactive material, when they simply point their phone or tablet at an augmented reality (AR) trigger photo or logo from the Solidor brochure, or any other printed material with Solidor branding.

For Solidor AR, Apple users can download the App in the App Store while those with Android operating systems can find theirs through Google Play. Taking the latest advert, users simply open up the App and point it at one of the three different trigger photos or Solidor logo to open up three different videos, to experience some incredibly rich video content which is also available on the company’s new Solidor TV channel.

Gareth Mobley, managing director of Solidor Group comments: ‘Yet again it appears we have launched an industry first and one that truly reflects our pioneering approach to the composite door and indeed home improvement market. Solidor AR is providing additional rich video content to our customers to further convey the Solidor difference from product, to the way in which we market ourselves.’

To experience Solidor AR for yourself, download the app from the App Store or Google Play and use with one of the latest adverts or the newly revised consumer brochure. You can also experience this incredibly engaging technology on their stand at the FIT Show at the main entrance to the trade show.

www.solidor.co.uk
@solidorltd