Comp door suppliers vote security as top selling point
26th May 2015

Security has come out top composite door suppliers’ priorities in marketing a door’s benefits in a survey by hardware supplier WINKHAUS and Insight Data.

Some 36% said they chose to invest in better security solutions, against 24% who put price first, 20% favouring innovations and only 4% emphasising ‘green’ credentials. Perhaps most surprisingly however, the supplier says only 12% put priority on pitching composite against PVC-U, even though aesthetics plays a major role in the homeowners’ decision.

Winkhaus Commercial Director Justin Harris said: “These results show that customers will value a door by its capacity to deliver on all fronts, and security is definitely leading the way.

“The industry now offers virtually unlimited colour choices, door styles, glass and hardware options, and we’re matching this diversity with our interchangeable locking solutions, which are helping fabricators and installers to accommodate any needs from one initial routing preparation of the door.”

The research, based on around 9,000 companies manufacturing, installing or buying in composite doors, also highlighted the industry’s great expectations for the composite door sector – 96% of all respondents think that composites will continue to take more market share from PVC-U over the next few years.

www.winkhaus.co.uk