Dear Tony
26th June 2012

Having just caught up with the most recent trade press, I felt compelled to write to you to express my frustration at the fact that I continue to see a number of companies blatantly plagiarising the products and ideas of other companies. It is said that imitation is the sincerest form of flattery and that may be true in some respects, but when does it cross the line? Across our industry, we have come to expect and understand that some companies ride off of the back of others, whether for product design, marketing support or business initiatives. They see market leaders getting results and think if they imitate their way of doing business, they will share the same success. When it’s just a similar image on a website or marketing literature that’s looks very alike, most market leaders accept that it comes with the position. Unfortunately though, some companies take it a step too far and create problems when they mislead customers with the ‘passing off’ and blatant plagiarism of other peoples products.

At RegaLead, we are constantly investing in the development of our products, marketing materials and customer service to ensure our offering is relevant to the current needs of the market. We spend a great deal of time and money keeping an extensive library of images up to date, which we use on our website and in our catalogues and brochures. Our product codes and descriptions are all developed individually, and we are happy for any of the material to be used by our customers in order to help them make sales. We’re not happy however for our competitors to use it to make sales, and we are even less happy for it to be used to mislead customers that believe they are getting a market leading product when they’re not. We strongly believe in supporting the industry but we would prefer for our competitors to come up with their own ideas in order to do the same!

Yours sincerely

Guy Hubble
Joint Managing Director - RegaLead Ltd