Half million milestone marks decade in business
26th January 2016

Home improvement lead generator LEADS2TRADE is celebrating its tenth year in business with the news it has reached the milestone of half a million leads.

The company was started by Andy Royle, John Cohen and Alan Gray, who spotted a gap in the market for a business that would provide double qualified leads for companies with direct sales teams, at a competitive price.

Ten years on, Leads2trade claims to be the UK’s number one provider of double qualified sales leads and has thousands of members who operate in a range of sectors and markets including fenestration, renewable energy, boiler re-placement, conservatory roof re-placement and specialist products such as bi-folding doors.

Andy Royle, co-founder and Director, (pictured, centre, with some of the team) said: “It was a risk for myself, John and Alan to go out on our own but it’s all been worth it. We’re now industry leaders and we are generating hundreds of thousands of leads, which installers are turning into profitable business opportunities in every postcode in the UK.

“Also it’s a buzz to have created over 25 jobs and see the town benefit from the supply side effects of this. In our own small way we’re helping the industries we serve and the regional and national economy.”

Leads2trade most recently launched a new Hot Key lead transfer service. This allows the call centre team to directly transfer the consumer on the other end of the line to the installer in that postcode area, so that an appointment can be made straight away - increasing the likelihood of a survey being arranged there and then. It has proven successful and increased lead conversion for its members by 70 per cent.