Sixth security sponsorship
25th September 2018

YALE DOOR AND WINDOW SOLUTIONS is sponsoring National Home Security Month for its sixth year, throughout October.

Sales and commercial director Paul Atkinson said: “NHSM is a great initiative to get involved with. It coincides with the onset of the clocks going back and darker winter evenings which is a pivotal period for security sales and a time when people consider upgrading doors and windows, when consumers’ awareness of home burglary increases.

“Unfortunately, across the UK, a considerable number of homeowners admit to having no home security measures in place, with most turning to security reactively when a burglary occurs, rather than preventing the issue beforehand.

NHSM is attempting to change this attitude by pushing home security to the forefront of people’s minds. This presents a lucrative opportunity to installers and fabricators alike to raise awareness of the subject and engage with customers.”

The company says week two of the campaign in particular presents a prime opportunity for door and window fabricators and installers, as it looks at securing the entry points of a home and valuables within it. Titled ‘Setting the standard’, the week explores traditional window and door locks and highlights the latest standards and technical specifications such as PAS24 and TS008.

Week four, when the clocks go back, is looking forward with its ‘Future focused’ week. This will have a particular emphasis on smart door locks. Other weeks include a focus on alarms and outdoor security.

NHSM will provide a range of promotional collateral and marketing materials that can be distributed to customers and used online and in-store to help raise awareness of the campaign and boost security sales.

www.homesecuritymonth.com
www.yaledws.co.uk