Sumo Yuki campaign puts CPA in finals
25th October 2016

The ‘Together Stronger’, marketing campaign by the Consumer Protection Association has been shortlisted in the Best Mid-Range Budget (£25k - £50k) Campaign Category at the Construction Marketing Awards.

Launched in January, the Together Stronger campaign has resulted in a 25% increase in membership for the CPA and a 400% increase in enquiries, says the organisation.

The campaign – which encompassed a range of online and offline marketing channels including PR, content marketing and social media – was created to raise awareness of the CPA and raise standards across the industry.

Fronting the campaign is Sumo Yuki and his wife Akiko. Following their marriage in May, they became the ambassadors of the evolved Even Stronger Together campaign.

Jeremy Brett, Director at the CPA comments: “Together Stronger is a light-hearted campaign that sends an important message to consumers – Choosing a CPA installer will give you the most protection when looking to have home improvement work done.

“We’re delighted to have been shortlisted for these prestigious awards – the very best companies in the construction industry will be competing on the night and it speaks volumes about us as an organisation, that we will be represented too.”

www.thecpa.co.uk