Emplas claims double win at G14
25th November 2014

Emplas has been awarded the top Customer Care Initiative Award in front of an industry-wide audience at this years’ G14 Awards for its innovative Customer Information Manual.
The unique 530-page resource, brings everything from product technical details to order forms instantly to the finger-tips of its customers and was launched following an 11-month development project.

This involved Emplas’ customers from its very inception, including working and focus groups – something noted by the judges in this years’ award ceremony.

Held amid the glamour of the Hilton in London’s Park Lane, Emplas’ retail arm T&K, also scooped the Conservatory Installer of the Year following exceptional 45 per cent growth in sales in 2014 after a major rebranding exercise.

Emplas, which launched its new Installer Partnership this summer, was also short-listed in the Fabricator of the Year and the Promotional Campaign of the Year – Trade, classifications.

Mike Crewdson, Sales and Marketing Director, Emplas said: “To come away with not one but two awards from this years’ G-Awards, is a fantastic achievement. The growth that T&K has seen in conservatory retail sales has been exceptional following a major rebranding of its conservatory proposition – these are all initiatives which we’re sharing with our customers.

“The Customer Care Initiative of the Year Award for our Customer Information Manual is also an affirmation of just how close our relationship is with the installers we work with and of the exceptional service that we are committed to giving to them.”

Part of Emplas’ online portal, the Customer Information Manual, gives Emplas installers instant ‘jump-to’ access to everything they need to know about products and processes in a single resource.

This includes Emplas’ customer service and support, product and prices lists, technical detail, all the available sales literature to bank holiday deliveries and customer complaints procedures, all in a single document.

Crewdson, explained: “There are always those moments when you want to check that little something or other and can’t find the right piece of paperwork, document, or brochure and before you know it, you’ve lost half an hour looking.
“Our Customer Information Manual was developed hand-in-hand with our customers. It saves them a great deal of time, as it gives instant access to everything they need to know about any product or process, any form or support material, and makes dealing with Emplas very easy. It is especially useful for new customers as everything they need is in one place.

“We’re absolutely delighted that the 11-month effort that went into its development has been recognised by the judges tonight at G14 ”

The Customer Information Manual sits as part of the fabricator’s industry leading support package and its new Installer Partnership, which gives qualifying customers access to lead generation, sales and marketing support, including their own website, in addition to 24/7 online ordering, one of the industry’s most comprehensive product ranges and most competitively priced composite door offers.

A poll last year also revealed that Emplas’ product quality was rated good or excellent by 98.7 per cent of its customers compared to an industry average of 79.2 per cent. It also scored an enviable 99.3 per cent figure for complete and on time deliveries compared to an 84.6 per cent industry average.

“2014 has been a very good year for us and for our customers”, added Crewdson, We’re now looking forward to 2015 and continuing to refine and develop our service and support offer, to ensure that we continue to deliver a competitive advantage to our customers throughout the year and beyond.”

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www.emplas.co.uk