Home spending set to soften – survey
25th August 2015

Homeowner spending on new windows and doors looks set soften in the last quarter of 2015, with just over half (55%) of the consumers questioned by leads supplier Leads2trade saying they are likely to spend money on home improvements in the next four months as against 66% earlier in the year.

Leads2trade speaks to thousands of consumers each month when double qualifying leads for their members, which is why the company carried out this major consumer survey to gain an insight into homeowner sentiment.

The survey also asked consumers what the most important factor is for them when buying from a home improvement company. The majority (40%) said company reputation and customer references (36%); against a paltry 3% who said sales presentation; and 6% who responded with membership of an accreditation body.

When asked what marketing activity is most likely to attract their attention, over half (55%) said a website; 26% said local advertising and 14% responded with email marketing.

On the economy, 56% believe the UK economy will remain strong;, against 18% of whom said they thought it would weaken.

Despite huge strides made to improve the image of the UK home improvement industry only 39% said they felt it had a positive reputation; compared to 14% who said it was negative; and 47% who said neutral.

Leads2trade Director Andy Royle said: “By producing this report over four weeks we get to speak to hundreds of consumers – which gives us, our members and the industry a fascinating insight into homeowner spending plans and buying patterns. Despite a dip, demand still remains strong which is good news for the industry.”

www.leads2trade.co.uk