Deceuninck hits 50/50 colour
24th October 2017

Deceuninck is claiming a UK first with the news that production of coloured PVC-U profile has now overtaken white.

The announcement was made during a media tour when MD Rob McGlennon told trade editors that output from its Calne factory is now 51% colour, adding that the company’s two biggest customers are themselves past the 50% mark.

He added: "The demand is there, as an industry we just need to meet it, which means delivering quality colour products, without extended delivery times.”

He said one major factor behind the company’s lead in colour was the availability of all 26 colourways from stock in both profiles and ancillaries and he underlined this to visiting journalists by inviting them to pick any product to have it located in the warehouse.

The news of the 50/50 milestone comes only six months after Deceuninck announced to press that production had reached 44% colour and was still increasing.

Speaking of the rest of the tour, he said: “We gave our visitors insight into what’s important to Deceuninck, including building long standing relationships and developing new products for the good of the market, as well as giving both sectors of the market an overview of the complete Deceuninck picture. The commercial press we work with, for example, weren’t aware of the over and above support we offer our trade fabricators, just as the trade media weren’t aware of the comprehensive list of commercial case studies we have worked on with our commercial fabricators, including Hinkley Point, Fairview Homes. Abbey Road and Kennedy Gardens.

“Without giving anything away, we also gave the Editors a sneak preview of some of the new products they can expect to hear about in 2018, in addition to the Heritage Window Collection and more recently Grey Substrate product launches of this year.

“Our visitors were also shown our impressive warehouse that allows us to deliver our 26 colourways from stock, for both profile and ancillaries. We performed a fun exercise before we started the tour whereby one of our visitors chose a specific product and a specific colour combination, which we then challenged ourselves to find quickly and easily in our warehouse. Considering our warehouse has been likened to Amazon or T5, you can imagine how much of a challenge this could be without the right systems in place. Thanks to our advanced set-up however, we were able to demonstrate precisely how efficient an operation it is.”

“At Deceuninck, we are always keen for people to come and visit us in Calne, customers and prospects alike, but it was nice to take a day out to build further on the relationships we have with the industry’s press, for our benefit and of course the benefit of our customers.”

www.deceuninck.co.uk