Weekly Email News for the Glass, Glazing & Fenestration Industries

Virtual success
24th May 2016

More than 250 retailers downloaded the new ULTRAFRAME Sales App within 24 hours of its launch, according to the company’s digital marketing manager Adam Wilde.

Launched this week after a FIT Show preview, the new app enables the sales consultant to share up to date literature and video content with the customer.

Adam explained: “we’ve developed a number of tools that enable us to two things.  First, understand the end consumer better and second, give our retailers powerful resources that both excite and reassure the end consumer during the sales process.  The App does both things. It ensures our network partners have got immediate access to all of our marketing materials both in the showroom and the customer’s home – without the need for wi-fi. The app also tells us which resources are popular, what people are searching and sharing all of which feeds our development.”

The app is set up to enable the business owner to set different levels of access depending on their role. Ultraframe also claims the UK’s first Virtual Reality Showroom.

Adam continued: “The Showroom is available to all our customers – those with a physical showroom and those without. It enables home owners to virtually step inside a number of our extension systems. The Virtual Reality Showroom really does bring the Ultraframe range to life and enables the home owner to make a more informed choice.”

The Ultraframe Sales App is available on the Apple App Store and Google Play.

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