The name’s on the tape
24th March 2015

More than 50 EMPLAS customers have now qualified for their ‘own-branded’ frame protective tape, part of the Emplas marketing support package designed to help installers grow their own brands.

On the understanding that they meet small average order volumes, Emplas will remove system company branded tape and replace it with a specially designed and printed profile tape, carrying the logo and branding of that individual installation business.

It’s also offered to members of the Emplas Installer Partnership, which launched recently, and forms a commitment from Emplas to support retailers grow through a comprehensive marketing and sales support package.

Emplas, Sales and Marketing Director Mike Crewdson said: “We know from experience  through T&K, our own local retail business, that branding and specifically branding that is directly associated with a local community, adds a huge amount of credibility to your business.

“Emplas, or the names of any number of systems companies don’t mean much outside the window industry but ‘ABC Windows’ in wherever town, will mean something to the people that live there. For that reason we don’t push our own trade brand but the retail brands of our customers.”

www.emplas.co.uk