Delivering social media, crazy golf and cheese
24th June 2014

“I don’t use social media personally but I know my business needs it,” was the top comment the Balls2 Marketing team heard from visitors to its busy stand at FIT Show.

“Far from being sceptical about adding social media into the marketing mix, we were asked questions about how to deliver business content,” says exhibitor Sarah Ball,

Communications Director at Balls2 Marketing. “There’s been a real shift in perception of its place in business over the last few months.

“That was really shown by the high level of interest for the social media presentation we delivered on Wednesday as part of the FIT for Business seminar programme. Our Senior Communications Manager Gemma Bradley and I played to packed house, and we continued to answer questions after the session had ended.”

Sue Boreham, from FIT Show’s seminar programme team, was impressed: “It was a great session and we really appreciate the time and effort that went into your presentation.”

Sarah adds: “As well as social media we also had a lot of fun at FIT with #fitshowcheeseclub and crazy golf. There were ten ‘hole-in-one’ winners and it made us and visitors laugh many, many times over the run of the show.

“We also had a ‘celebrity visit’ from French and European Open champion Tony Lloyd aka @shortarmgolfer supported by Swish Window and Door Systems. He’s such an amazing ambassador for the industry as well as disabled golf. It was a great to meet him in person.

“Exhibitions are a great way to catch up with people in the industry. Andy and I certainly managed to do that. And it was a fabulous opportunity for Gemma and Samantha to make new connections.”