Exceeding expectations
24th June 2014

First-time FIT Show exhibitor MASCO UK Window Group declared the 2014 event had been a great success attracting unprecedented levels of strong enquiries, including finalising deals on the stand with new SafeChoice customers.

Investment in the double-decker stand really helped the Group to make the most of the show, uniting its divisions, employees and customers in one impressive, informative and interactive location. The journey on the stand took people through product, online marketing, and technology advancements and overall MASCO UKWG customer support.

“The FIT Show has been fantastic for us and the whole experience has surpassed expectations, especially from a networking and hospitality perspective allowing us to raise our profile and promote greater understanding of what we as a Group can offer,” said Ray McGrady, MASCO UKWG Marketing Director.

“The stand design enabled us to demonstrate the breadth of our Group-wide solutions and to strengthen relationships through in-depth, face-to-face conversations with current and prospective clients, which were key priorities for us. The whole concept worked really well for us and we cannot wait to come back in 2016,” added Ray.

His comments were echoed by Kevin Cornwall, Sales Director of Seven Day, the Group’s nationwide network of trade depots, who said: “For me, the show was like no other, there was a real sense of purpose in most conversations with people seriously craving solutions to today’s business challenges.”

Nathan Court, Safechoice UK Brand Manager who heads up the Group’s retail offering for installers, concluded: “The show was a great success enabling us to showcase our end-to-end retail offering. Visitors to the stand positively engaged with the SafeChoice Partnership proposition. They interacted with our new window designer app and expressed positive feedback about our exclusive lead generation service. Many companies who took part in demonstrations of the system are currently in the process of joining the SafeChoice partnership.

www.ukwg.co.uk.