New index
24th January 2012

Developed by Insight Data, the Index combines an online product finder, supplier directory and dedicated search engine, and over 300 suppliers are already listed.

Hardware supplier Yale was amongst the first, and Yale OEM sales director Paul Atkinson said: “This is exactly what the industry has been waiting for.”

Trade fabricator Lister Trade Frames also signed up, and MD and newly appointed president of the GGF, Mark Warren, said; “The Insight Index is a no-brainer for our industry. I think we will look back in a few years time and wonder how we managed without it.”

Suppliers have the opportunity to showcase their company and products to thousands of highly targeted potential customers, providing detailed product information, accreditations and PDF downloads.

Meanwhile key decision makers, buyers and specifiers across the window, conservatory and building industry are using the Insight Index to find new suppliers, products and information.

To raise awareness of the Index, Insight Data has invested £100,000 in a national marketing campaign that incorporates everything from high profile press advertising to direct marketing and online advertising.

Helen Costeloe-Hughes, commercial director of Insight Data said: “It’s great to see so many of the industry’s best suppliers recognising the potential of the Index and already showcasing their products on the site. Its still early days, but our aim is to turn the Index into the central hub for the window, conservatory and glass industry.”

www.insightindex.co.uk