Secured by Design as Standard
24th February 2015

Emplas is now offering one of the industry’s most competitively priced composite doors with Secured by Design as standard. Featuring five solid styles, 21 glazed options, four side panels and four stable doors, Emplas launched its new composite door offer last summer.

This followed a rationalisation of its previous offer following extensive consumer research, with the aim of simplifying composite door sales and increasing margin without compromising on quality by shifting focus the from range of slabs to glass, fixtures and hardware and the price point.

Now adding Secured by Design as standard to its range, Emplas Sales and Marketing Director Mike Crewdson, said that the fabricator’s offer would deliver higher margin sales to installers.

“Secured by Design is a tremendous asset. Consumers get it and understand it. That we’re able to bring that to the trade as standard, without charging a premium is a very tangible commercial advantage to our customers.

“That we’re doing that without compromising on levels of quality or the market leading support that we offer to those installers who we supply, gives them a very real opportunity to add margin to their composite door sales and their bottom line.”

Emplas’ composite door offer comes with a host of glass options, including twin-glazed Georgian or standard lead, a fusion offer featuring Murano; Fleur or Mackintosh in resin and Inspiration and Diamonds as overlay. Triple glazed options feature Zinc or Brass Carnes, Andaman. Flores, Kara, Scotia, Abstract, Prairie, Royale and Simplicity.

Door leafs are available in Black, Blue, Green, Red, White, Gold Oak and Rose Wood as standard, Emplas also offers heritage colours including Chartwell, Duck Egg and Ice Cream through to a host of specialist finishes. Bespoke RAL finishes are available through its own in-house paint-shop Kolorplas.

It also feature fully adjustable hinges; a high security locking mechanism featuring two hook bolts and a dead lock; multiple threshold options and a u-value as low as 0.9 W/m².K . Hardware is Fab&Fix, featuring the Balmoral lever, which is available in a choice of white, gold, chrome and satin, with high security cylinders and cylinder guards as standard. Doors also feature a fully reinforced 70mm PVC-U outer frame, jambs and head.

This is underpinned by Emplas’ market leading commitment to retail support and includes unique retail brochures and point of sale materials. This includes a highly ‘personalised’ retail brochure which give installers the opportunity to rename ranges to reflect the local area in which they work.

Representing just 19 per cent of the market in 2007 composite door sales have increased so that in 2012 they represented 38 per cent of all entrance doors sold, with forecasts of continuing growth through to 2017 and beyond (Palmer Market Research)

This is also reiterated in the findings of the 2014 Emplas State of the Market Report. When asked to rank which products they believed would be the primary drivers of growth in 2015, respondents to the poll listed foils, better aesthetics and composite doors as joint-top, followed by conservatory/orangery hybrid products.


Crewdson concluded: “This is a high-end door, the product quality and manufacturing quality are both high and it’s being delivered with all of the usual support that you would expect from Emplas. What we have tried to do is to be efficient in the way that we’re bringing it to market so that we can be more flexible in the price we offer to installers.”
www.emplas.co.uk