Vantastic
Lister Trade Frames is helping its customers with vehicle livery.
Mark Warren, Listers MD, said that he wanted to help make Listers Trade Installers some of the best presented in the industry: “We have provided branded customised sales literature, signboards, drop cards and websites etc for many years and this has helped Listers customers look more professional. However we noticed that some of their vehicles were looking a little tired so we offered to provide them with a full ‘design and sign’ writing service.
“Some installers will spend thousands of pounds on newspaper adverts while neglecting their own ‘mobile business advertising’... their van! We have just completed four vehicles under the ‘design and sign’ service and the customising has lead to instant success. We currently have six more companies using our new service.”
Listers has approached this project with the installers branding clearly in focus. Each vehicle is designed around the Trade Installers identity with its own colours, message and proposition clearly presented. Then complementary graphics and accreditations are added and woven into the design is the Elitis Brand details which ties into all of their customer’s marketing materials.
Paul Wiggins, one of Listers trade Installation customers, was among the first group to receive his customised vehicle. “It is just tremendous!” he said. “I have received a number of compliments on the new look van and I think that it is the best piece of business advertising that I have ever had. Listers took care of everything for me and I now feel proud to arrive on site with my new vehicle.”
01782 391900
www.listertf.co.uk
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