Composite door builder launched
23rd September 2014

Purplex, marketing agency for the glazing industry, has launched a new online composite door builder designed to help companies capture more website sales leads.

The builder can integrate into any website and enables visitors to select their door style, colour, glass and hardware options within a few seconds, then enter their details to receive a quote.

“Having a static website with a few images is no longer enough” explains Purplex head of digital, Adi Day. “Websites with tools such as a door builder have higher visitor engagement and this builds trust, brand awareness and dramatically increases sales leads.”

Online designers were pioneered by the automotive industry, with leading car brands offering visitors the chance to select models, colour schemes and options online. The composite door builder is the latest in a range of interactive web tools from Purplex – the line-up already includes a sash window designer and bi-fold door builder, along with options such as ‘brickwork selector’ that enables visitors to compare frame colours against brickwork finishes.

“The online tools are part of a portfolio of web and online marketing strategies designed to attract more visitor traffic and increase lead capture. They are cross-browser compatible so whether a visitor is using Internet Explorer, Safari, Chrome or Firefox they enjoy the same experience” adds Adi.

www.purplexmarketing.co.uk