CPA team up with Insight Data

The Consumer Protection Association, one of the leading providers of Insurance Backed Guarantees, has introduced SalesTracker, the new database marketing software from Insight Data.

CPA Sales Manager Tim White commented “SalesTracker is a prospect management system with all 13,000 window and conservatory companies updated in real time – as the Insight research team update a record it automatically updates in SalesTracker. This means our sales team don’t waste time and money trying to contact companies who have moved or gone out of business.”

SalesTracker enables the CPA to target thousands of potential customers at the touch of a button and allocate sales people, manage leads and track potential customers quickly and easily. It can be used to generate mailshots, for telemarketing purposes or to generate telephone or e-shot lists.

Helen Costeloe-Hughes, commercial director at Insight Data commented “We are delighted with this move. The CPA is a progressive, high quality company and SalesTracker will prove an invaluable sales and marketing tool.”

“Of course, SalesTracker is only as good as the data within it. The Insight database is the most accurate database of window, door and conservatory fabricators ever developed for the fenestration industry. Insight is the only database company to operate exclusively in the glazing industry and we have recently expanded our research team even further as we gear up for exciting new developments in 2009.”

For further information on the Insight Database or SalesTracker software, call Helen-Costeloe-Hughes on 01934 808293 or visit www.insightdata.co.uk

Photo attached: Helen Costeloe-Hughes