Weekly Email News for the Glass, Glazing & Fenestration Industries

Managing sales leads better
21st October 2014

SafeChoice has launched its new ‘Toolbox’, a Lead Management System aimed at helping its Partners to manage and respond to consumer enquiries more quickly and effectively.

SafeChoice Partners can control their entire lead generation and call centre enquiries from one, easy-to-use, purpose built toolbox. Intuitive with its user-friendly interface, the system allows users to manage, distribute, track and report on all of their lead generation activity.

The Toolbox is an integral and valuable element of the SafeChoice Partnership proposition, the exclusive, retail window, door and conservatory support solution from MASCO UK Fabrication.

Nathan Court, SafeChoice UK Brand Manager explains: “As an efficient CRM (Customer Relationship Management) system, the Toolbox enables our Partners to easily and successfully manage their interactions with current and future customers. It’s also versatile, enabling enquiries to be sorted by source or status, for example.

“Some networks circulate leads to multiple retailers, forcing installers to compete. As a SafeChoice Retail partner, all supplied leads are exclusive to you and you alone, based on your agreed sales territory. Leads from our national campaigns are always live and forwarded within hours.”

Any leads generated outside of office hours are fed into a dedicated 24/7 call centre from where the queries are handled and allocated to the correct SafeChoice Partner.

Nathan adds: “All the leads are bespoke to our partners and the system is also mobile-compatible. Having generated a 62% increase in consumer leads over the last five months, it’s a 21st century solution that is a real help to the modern retail window and door business.”

Safechoice provides installers with practical tools and support that can add real value to their businesses and help them stand apart from the rest.

www.safechoicepartnership.co.uk

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